CELEBRITY
Taylor Swift’s endorsement sets to affect the November 5 Election
To some Americans, the biggest news to come out of the presidential debate Tuesday night was not Kamala Harris’s well-received performance. It was Taylor Swift’s endorsement of her minutes after the debate ended.
As celebrity endorsements go, there may not be a bigger one. But could it actually influence the race?
There’s no doubt that Ms. Swift has sway with her legions of fans. There were a total of 405,999 visits to Vote.gov through the link on Ms. Swift’s Instagram story in the 24 hours it was live, far more than the site’s daily average of 30,000 in early September, according to a General Services Administration spokesperson.
Vice President Harris is not a typical general election candidate, having entered the race less than two months ago. In a recent New York Times/Siena College poll, 28 percent of likely voters said they still needed to learn more about her. Only 9 percent of likely voters felt the same way about Mr. Trump. If celebrity endorsements do have a larger effect when voters don’t have a strong view of the candidate, Ms. Harris could benefit from being relatively unknown.
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