Serena Williams Trading Cards Sets Record Breaking Sale At Auction

Two Serena Williams rookie trading cards sold at auction last week for more than double the previous record for a women’s sports card.

The two cards, one from a sheet inserted in a 1999 copy of Sports Illustrated for Kids and the other from a 2003 Netpro Elite Glossy series, were sold through sports memorabilia company’s PWCC’s monthly premier auction Jan. 23.

The Sports Illustrated card sold for $117,000, and the Netpro netted $96,000, shattering the previous record for a women’s sports card of $44,000, Sports Collectors Digest reported.

Williams is considered one of the greatest tennis players of all time; she has won 23 Grand Slam titles and has been ranked No. 1 in the world eight times. In recent years, she launched her own venture capital firm, Serena Ventures, focusing on early-stage companies and diverse founders.

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The 1999 Sports Illustrated For Kids Series 4 Serena Williams Rookie Card was graded PSA 10, the highest rating given by the sports authentication company. The card was part of a sheet including Willliams and eight other athletes that was inserted in the magazine.

The 2003 Netpro Elite Glossy Tennis Serena Williams Rookie card, also graded 10, is one of only 100 known to exist, per Sports Collectors Digest.


Sold at the same auction were NFL legend Tom Brady rookie cards for $1.2 million and $192,000 each; Kansas City Chiefs quarterback Patrick Mahomes’ rookie card brought $630,000.

A rookie card from 2003 that was autographed by Williams held the previous record for a women’s trading card, selling in October 2021 for $44,280. A 1992 Sports Illustrated for Kids Mia Hamm rookie card sold in June of last year for $34,440. Both were sold by Goldin Auctions of New Jersey.

Chris Callahan, Director of Marketing at PWCC, said the company was “extremely excited” to see the prices that the latest Serena Williams cards brought and said the sales “highlight the rapid growth in women’s sports cards over the past year. “


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