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NFL’s obsession with Taylor Swift manifests as new season begins

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Football is back, which means so is the National Football League’s obsession with Taylor Swift. Ahead of the regular season kicking off this upcoming weekend, the NFL shared a promotional video celebrating the highs of last year’s season. The montage clip highlights touchdowns, end zone dances, and all of the moments when cameras caught Swift cheering on her boyfriend, Kansas City Chiefs tight end Travis Kelce.

The 30-second clip cycles through each month of the 2023-2024 season, beginning in September. For that section, the selected Swift scene was pulled from her headline-making first appearance at a Chiefs game. October and November center on the athletes, and Dolly Parton, before Swift makes another appearance in January, strutting through the halls of Arrowhead Stadium in a Chiefs jacket.

The last few seconds of the video come across as a fan edit of Swift and Kelce’s whirlwind romance. It starts with them sharing a kiss on the field before cutting to the singer gunning a beer at the 2024 Super Bowl, where Kelce and co. became champions once again.

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