Emma Raducanu stuns in new evian Mountain of Youth campaign

Emma Raducanu stuns in Evian’s new Mountain of Youth campaign ahead of her Wimbledon return after describing 2024 as a ‘fresh start.’

The former US Open champ, 21, posed in her tennis whites, flashing her pins in a breezy skirt while holding a racket – before playing a round with new ambassador Frances Tiafoe, 26.
She later swapped her pink socks for a pair of fluffy bear legs, embracing Evian’s mystical land, as she continues to work with the water brand after signing with them two years ago.
The Mountain of Youth campaign celebrates Evian’s heritage of the French Alps, where they have sourced the mountain-made mineral water for 15 years.
Emma’s collaborative work with Evian came after she became the hottest property in British sport, winning the US Open in 2021 and signing lucrative deals with the likes of Nike and Christian Dior.
Emma had spent 2023 recovering from various illnesses and ankle and wrist injuries but returned to the court this year, competing at the Australia Open in January and a month later, the Qatar Open.
She previously described the pressures of winning the US Open had put on her future, even admitting she sometimes regretted earning the title of champion at such a young age.
The tennis ace said: ‘What I have realised in the past two years, the tour and everything that comes with it, it’s not a very nice, trusting and safe space’ before adding: ‘Sometimes I think to myself I wish I’d never won the US Open.’
But since having surgery and spending nine months away from the court, Emma said in February the time gave her the opportunity to reflect on tennis and the reason she has dedicated her life to the sport.
She also said the space had allowed her to feel competitive again and teased her future contenders could be in trouble.
Emma said: ‘It gave me a time to reset and reflect on why I do tennis, why I play, what I enjoy about it and then it really gave me time to miss it and be hungry again. And I think me when I have that hunger is… yeah, it’s pretty dangerous.’
As she looks ahead to the new season, Emma has joined forces with American pro Frances Tiafoe, who’s the star of Netflix tennis series Break Point, to promote Evian’s latest campaign.
Frances is dating fellow tennis star Ayan Broomfield, 26, with the pair regularly pictured together at high-profile events.