A 1999 Serena Williams Trading Card Breaks Record Sold At Auction For $117,000

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Serena Williams 1999 trading card breaks a woman’s record by selling for $117,000 at auction and more than DOUBLES the previous mark set by the tennis legend last year
A 1999 Serena Williams trading card sold at auction for $117,000, according to the PWCC Marketplace. That breaks a record for women’s trading card prices
The previous mark was set by another Williams card last year at $44,280
The newest record holder was originally printed in Sports Illustrated for Kids
The buyer and seller haven’t been identified, and Williams won’t make any profit
Another Williams card — this one a 2003 Netpro Elite Glossy model — also went at auction for $96,000. Only 100 known cards like it exist, according to PWCC
The PWCC 100 — an index of the top-performing 100 trading cards — has spiked 1,276 percent in value over the last two years, according to the company
For comparison, the S&P 500 has risen just 230 percent over that time
The sale of men’s trading cards have easily outpaced their female counterparts
The men’s record is currently held by the famed Honus Wagner card at $6.6mil
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Serena Williams has shattered another record, and did so without lifting a finger.

A 1999 trading card picturing the young tennis legend sold at auction for $117,000, according to the PWCC Marketplace. That breaks a record for women’s trading card prices that was previously set by a $44,280 Williams card last year. The buyer and seller have not been identified, and Williams won’t see any of the record-breaking sum.

Serena Williams has shattered another record, and did so without lifting a finger. A 1999 trading card picturing the young tennis legend sold at auction for $117,000, according to the PWCC Marketplace. That breaks a record for women's trading card prices that was previously set by a $44,280 Williams card last year
Serena Williams has shattered another record, and did so without lifting a finger. A 1999 trading card picturing the young tennis legend sold at auction for $117,000, according to the PWCC Marketplace. That breaks a record for women’s trading card prices that was previously set by a $44,280 Williams card last year
The card was originally offered in a Sports Illustrated for Kids issue back in 1999 before Williams won any of her 23 grand slam singles titles. Williams, who was 18 at the time of the photo, is seen hammering a forehand while sporting beads in her hair
The card was originally offered in a Sports Illustrated for Kids issue back in 1999 before Williams won any of her 23 grand slam singles titles. Williams, who was 18 at the time of the photo, is seen hammering a forehand while sporting beads in her hair
Due to its perforated edges, a perfect copy of the 1999 card is almost impossible to find
Due to its perforated edges, a perfect copy of the 1999 card is almost impossible to find

The card was originally offered in a Sports Illustrated for Kids issue back in 1999 before Williams won any of her 23 grand slam singles titles. Williams, who was 18 at the time of the photo, is seen hammering a forehand while sporting beads in her hair — a look she was once known for.

Williams’s card was originally attached to eight others in the SI issue, but because it had perforated edges, it was always difficult to find one in perfect condition: Just eight have gotten the highest PSA grade of 10.

Another Williams card — this one a 2003 Netpro Elite Glossy model — also went at auction for $96,000. Only 100 known cards like it exist, according to the PWCC Marketplace.

‘We’re extremely excited to see both the $117,000 and $96,000 sales for Serena Williams’ cards as it reaffirms what many of us already knew: that she is the greatest of all time,’ explained Chris Callahan, Director of Marketing at PWCC.

Callahan added: ‘The sales also highlight the rapid growth in women’s sports cards over the past year. Through 2021, we saw a few records set for women’s cards, but the $117,000 sale is definitely a major step up as it more than doubles the previous record.’

As Callahan said, the sale is just another example of a trading card market that has exploded in recent years.

The PWCC 100 — an index of the top-performing 100 trading cards — has spiked 1,276 percent in value over the last two years, according to the company.

For comparison, the S&P 500 has risen just 230 percent over that time.

The sale of men’s trading cards have easily outpaced their female counterparts. In the last few years, both a Mickey Mantle rookie card and a LeBron James rookie card have sold for $5.2 million, while the famed Honus Wagner card went for an all-time record of $6.6 million.

The famed Honus Wagner card (pictured) went for an all-time record of $6.6 million
The famed Honus Wagner card (pictured) went for an all-time record of $6.6 million

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